I wasn’t surprised that Tao (9 years) took a liking to mountain biking. It’s been a lifelong passion of his father Julien’s – who is just crazy abo...

Riding with kids through the colder months isn’t always easy, but staying stoked is all about perspective. Every parent knows that their little one...

In this video, our EU Sales Lead Trev and his son Brook (our head product tester) take our soon-to-be-released kids pogies for a spin on a wet and ...

This 633 km adventure started being something physically challenging to do with my four-year-old daughter (Becky). However, it turned out to be th...

If you’re a mountain bike parent, you’ll probably already know that training wheels suck, and that balance bikes are the best pathway to raising a ...

If you're looking to hit the trails with your little one on an e-bike, then check out this EMBN edit where Chris Smith and Blake Samson share their...

Endless forests, pristine lakes, fresh air and hundreds of kilometers of gravel roads. When Andy Cox published his European Divide Trail earlier t...

If you're looking to hit the trails with your little one, but not sure if the Shotgun seat or the Shotgun Pro seat is the right child seat for you,...

In this short film, Sam Blenkinsop shares his story – from getting his first bike at age 3, to how his passion for biking has developed over the ye...

Adventuring as a family is what we live for right now. So when it came time to pack up the van with the kids and the bikes and hit the road for Se...

Back in 2019, we launched our frame mounted shotgun seat to the world. And for most of the globe, it was a relatively new concept at the time. Des...

You might have noticed we have a new look. Read on to learn more about the development of our new brand identity. The backstory When we first launc...